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Sunday
Jan152017

Weekly Blog Update: Part-Timers

I'm still working on my contract which is why this update is so late!!

There's not a lot to report at the moment. Issam is still trying to figure out good ways to advertize the Coloring Book, but so far it really hasn't been selling! We had a meeting at the beginning of the week to talk about the future of Trouble Impact (since we are running out of money) and it looks like we might have to get full time jobs and work on our games on the side. I will post more about this in the future when things get a little more solidified!

For now, you can help us out by telling your friends about the Coloring Book! Do it for Miles!!

Friday
Jan062017

WEEKLY BLOG UPDATE: Ads Stats

Cat is working on a contract this week, so I will be taking over doing the blog post :) 

We have been on vacation for the last couple of weeks but during that time we had a few ads running on the Google ad network and the Facebook ad network. Our main goal was to see if it's possible to sell a game using only internet ads. While we still need to do more tests I wanted to share some of the stats we collected. This a number blog post :)

From December 17 to January 6 we had around 500 visits from ads (we limited the spending, the goal is to figure out if this has a chance of working or not). 

The average cost of a click/visit was:

Google: $0.70

Facebook: $2.00 

We currently sell the game for $5, after taxes and processing fees we should be left with around $3.5 per sales. Meaning that for visit from Google ads we need to sell at least 1 copy of the game every 5 visits, and for Facebook ads at least 1 every 1.75 visits. Sadly we sold 0 copy for 500, so that's not looking good right now.

If we look at more stats we can try to figure out what is happening. We are using Google Analytics to collect stats from each visit, and a javascript plugin called "Scroll Depth" (http://scrolldepth.parsnip.io/) to measure how far people are scrolling down the page.

For reference, here is how our page looked at the start:

 

 This does not show the humble bundle widget we have after the screenshots. 

 Using the "Scroll Depth" plugin we got those stats from December 17th to 18th:

146 visits

31% scrolled at least 25% of the page

14% scrolled at least 75% of the page

 

The header of at the top of the page was a fullscreen header, this mean that nearly 70% of the visitor did not scroll at all, they just saw the header and left. We decided to make the header smaller to give a clear hint that there's something else on the page and hopefully have people scroll.

 From December 19th to January 6th, with the smaller header, we measured:

364 visits

55% scrolled at least 25% of the page

30% scrolled at least 75% of the page

This is a big improvement, but it still mean that half the people don't scroll at all and just leave the page after it loaded. From the same period, if we separate the number based on Facebook or Google ads we get:

Facebook:

56% scrolled at least 25% of the page

36% scrolled at least 75% of the page

Google:

46% scrolled 25%

25% scrolled 75%

What we can assume is that anyone that scrolled at least 75% of the page was somewhat interested, and that everyone else clicked on the ads but were not interested (meaning they just clicked not knowing what they would be shown, or they are fake clicks) 

Looking at those numbers again it now means the cost of an "interested click" is higher, 

Facebook: A click that scroll at least 75% costed on average $5.50

Google: A click that scroll at least 75% costed on average $1.95

This seems to imply that when selling our game at $5 (and only keeping $3.50) of that, we can't realy make money out of Facebook ads and we need to sell at least 1 copy every 1.8 visits for Google ads. Clearly this is not realistic (even forgetting the fact we did not sell any copy at all from all those visits)

Our next test would be to try to modify the game webpage to fit all the information on the screen, not requiring any scrolling, to see if that will help generate some sales by making the webpage "simpler". The only way to make those ads price affordable would be to raise the price, but that won't mean much if we don't get anyone buying the game.

 

Saturday
Dec312016

Weekly Blog Update: Coloring Book!

We're still on vacation this week (hence the super late update!!), but it's another opportunity to remind everyone that the Coloring Book is out on PC now!! You can get it here!

We were also listed in the Top 10 Local Video Games of the Austin Chronicle! 

And I wrote a little blurb on The Last Guardian for this Gamasutra article!

Friday
Dec232016

Weekly Development Update: Coloring Book & Winter Holidays!

There's not a lot to post this week since I'm on vacation, but this can serve as another reminder that the Coloring Book is out!!

Please help us spread the word! It's just $5 and you can buy it directly from our website!

Issam has been spending the week experimenting with online ads. Maybe in a couple of weeks he can do a writeup about what he's learned! 

Miles is staying with a friend this week!

Thursday
Dec152016

Color Thief: Coloring Book is Out Now!!

The Coloring Book is out now!

You can BUY IT HERE for just $5! The Coloring Book also includes the Color Thief demo!

Here's the official description: Color Thief: Coloring Book is a 3D coloring book where you play as a chameleoen who can absorb color and transfer it from one place to another. You have access to unlimited color to color a variety of environments. When you're done, use the Photo Mode to take pictures and share them with friends!

If you purchased the Coloring Book earlier, you will be getting an email with the update (for free) shortly!

I hope you all enjoy it, and please let us know if you have any questions or issues!

<3 <3 <3

Friday
Dec092016

Weekly Blog Update: Prepping for Launch!

Lots more small fixes this week in preparation for release of the Coloring Book NEXT WEEK!!

Here are some shorter trailers I made for using on YouTube: 

Here's Miles trying to steal my popcorn!

 

Friday
Dec022016

Weekly Blog Update: Ads & Menus

We're getting really close to releasing the Coloring Book!! This week I've been working on some more ads! I'm trying to make a variety so we can see what works and what doesn't! The finals aren't this compressed - these are just gif versions for the blog. (The ones that color in don't keep looping, btw!)

  

 

Issam has been putting some finishing touches on the Coloring Book menus! He also added the tutorial. So close!!

Miles has been continuing to be adorable

Wednesday
Nov232016

Weekly Blog Update: Thanksgiving!

Posting early this week since we're taking Thursday & Friday off!! 

I'm still working away on ads! This is a gif of an interactive ad I just finished! (https://tinypng.com/ really helped me get the ad small enough for Google Ads!) 

Issam finished the UI for the Coloring Book mode, and added sound effects! The Coloring Book will be done pretty soon!!!

Miles is already in vacation mode!

Friday
Nov182016

Weekly Blog Update: Banner Ads

I know we haven't actually announced a release date for the Coloring Book, but it's coming up soon so this week I've been working on some ad banners! I'm working in Google Web Designer.

I also have these 2 which aren't animated yet!

Issam is still working away on getting the Coloring Book ready! This week he's mostly been adding controller support and fixing bugs!

Miles has just been doing his thing.

 

 

Last weekend I participated in the Austin VR Jam! We didn't actually finish a game, but we were doing a sort of robot vet/mechanic game. I made this robot horse!

Friday
Nov112016

Weekly Blog Update: Coloring Book Trailer & Website!

Not a lot of in-game stuff to show this week, but progress is being made on the Coloring Book and behind the scenes!

Starting with our new Coloring Book trailer!!

And if you watched to the end, you may have noticed that the Coloring Book website is live!

There have also been some changes to our Color Thief website too, if you want to check it out! We've included a little more info about the game, and a few more gifs. :)

We've also got a Greenlight page set up for the game, but it's not going to go live for a little while still. Here's our cool icon:

Issam is hard at work finishing up the Coloring Book, and we should be announcing the release date very soon. The plan is to release it before the end of the year, so it will be pretty soon!

Here's Miles helping me test something (j/k we were totally playing Life is Strange)

This week I'm participating in the Austin VR jam, so I'll hopefully have some cool stuff to show next week!